How to LinkedIn – More Visibility, More Inclusion

Why Visibility Matters

In times when right-wing conservative giants and their toxic bro culture dominate public discourse, our voices must be louder than ever. WOMENTOR stands for equity, inclusion, and societal change—just like many in our community who run businesses and initiatives fighting for a better world.

To create change, we need visibility. LinkedIn is a powerful tool to get our message to the right people, grow our reach, and maximize our impact. But how do we use it effectively?

How to Build a Strong Personal Brand on LinkedIn – 4 Expert Tips

Building a strong personal brand is no longer optional—it’s essential. Whether you're an entrepreneur, a professional growing your career, or a changemaker amplifying important messages, LinkedIn helps you position yourself strategically.

But where do you start? Carina Adamek-Nistl, content strategy specialist, and Louisa Böhringer, expert in personal branding and visibility share their top hands-on tips to help you gain credibility, increase your reach, and make an impact.

Carina Adamek-Nistl

Louisa Böhringer

1. Get clear on WHO you are and WHAT you stand for

Before you start posting, take a step back and define your personal brand.

Ask yourself: What do you want to be known for? Who is your ideal audience?What topics excite you and align with your expertise?

💡 Louisa’s tip: Your personal brand isn’t just about what you do—it’s about how people perceive you. Clarity is key to credibility!

Next step: Write a one-sentence statement that defines your expertise and mission. Example: "I help purpose-driven entrepreneurs use LinkedIn to grow their impact."

2. Post What’s Relevant to Your Audience

Many people share what they find interesting—but the real key to engagement is creating content that speaks directly to your audience’s needs. Your content should be high-quality, useful, and relevant to the people who follow you. By shifting your focus from what you want to say to what your audience needs to hear, you’ll create content that builds trust, sparks conversations, and strengthens your personal brand.

Before posting, ask yourself: What challenges or questions does my audience have? Does my content offer a solution, insight, or fresh perspective? Would I engage with this post if I saw it in my feed?

💡 Carina’s tip: If your content isn’t relevant to your audience, it won’t get engagement—no matter how well-written it is.

Next step: Review your last three LinkedIn posts—would you engage with them if you were your audience?

3. Grow your network strategically—engagement is key

Your brand doesn’t grow in isolation. Interacting with others is just as important as posting content.

Networking strategies that actually work:

• Comment on posts from industry leaders.

• Comment on other profiles right before posting your own content—the algorithm recognizes this as activity and boosts your post’s performance.

• Engage in meaningful discussions—LinkedIn favors active participants.

💡 Louisa’s tip: Visibility is not just about broadcasting your own message—it’s about being part of relevant conversations.

Next step: Spend 5 minutes a day engaging with posts in your field.

4. Your personal brand isn’t static—keep evolving!

Branding is not just an online strategy—it’s an ongoing process that should grow with you. As your career develops, so should your brand.

Check in with yourself regularly: Are you still positioning yourself around the right topics? Has your audience changed? Do you need to refine your messaging?

💡 Louisa’s tip: Reinvent your brand as you grow. The strongest brands are adaptable.

Next step: Review your profile and content every 3-6 months to keep your brand fresh and aligned with your goals.

Want to Learn More? Join Our Online Workshop!

Let’s learn and grow together! This interactive online workshop is designed to help our community use LinkedIn more confidently and strategically to increase visibility and impact.

📅 Date: March 11th, 2025
🕥 Time: 10:30–12:30 CET
🌍 Language: English
💻 Platform: Google Meet

For whom is it? This workshop is for anyone who wants to use LinkedIn strategically to build visibility and make an impact. Whether you're an entrepreneur growing your business, a professional establishing your personal brand, or a changemaker amplifying important messages, this session will give you the tools to expand your reach and connect with the right audience.

More about Our Experts

Louisa Böhringer – Founder of Personal Branding Wien, Austria’s first marketing agency specialized in personal branding consulting. She works with executives and entrepreneurs, helping them build strong brands with brilliant prospects for success. Louisa supports her clients as a consultant, strategist, sparring partner, and mentor.

Carina Adamek-Nistl – Co-founder, Wonne, a digital agency specializing in sustainable content strategies. With a strong background in content marketing and strategy, she helps brands enhance their digital presence through targeted and value-driven storytelling. She believes in the power of consistent and meaningful content to build trust and long-term engagement with audiences.